Communications and Digital Media Manager II

Job Summary

Advance a positive image and increase visibility of the CCSA’s internal and external relations, its programs and child care issues through digital initiatives, communications activities and media relations. Provide leadership and oversight of the communications functions and work collaboratively with the Director of Development and Communications and Development Coordinator on materials production, digital strategy and website maintenance.

Duties and Responsibilities

• Treats information on CCSA clients, employees, Board members or donors in a confidential manner.
• Develop and implement an integrated digital media and communications strategy for the organization as a whole and in individual divisions and programs.
• Collaborate closely with the Director of Development and Communications on fundraising campaigns and efforts to increase donations to the organization.
• Develop and implement a comprehensive PR strategy that aligns with the overall objectives of the organization, ensuring every campaign contributes positively to our brand image.
• Create media materials (press releases, image sheets, fact sheets, story ideas, etc.) and secure media coverage to enhance the organization’s visibility.
• Cultivate and maintain effective working relationships with members of the broadcast and print media statewide; routinely pitch stories to radio, broadcast and print media locally, statewide and nationally.
• Identify new opportunities for marketing, PR and advertising CCSA and its services.
• Work with organization staff in the development and execution of quality community presentations and awareness building activities.
• Provides prompt and quality service to requests from media and other organizational requests.
• Work with DevComm Coordinator to build awareness of and generate media relations opportunities for positive coverage of CCSA; tracks contacts with media and stories about CCSA in the media.
• Create and maintain an organization wide communications calendar.
• Oversee all communications activities; generate and provide ongoing and as needed monthly activity reports to leadership.
• Ensures overall quality and cost efficiency of all marketing and communications activities and materials and ensures consistent brand identity and voice in external communications channels.
• Plan, research, write and/or edit copy for all organization publications including; annual report, programs, brochures, print and broadcast PSA’s, special publications, materials, press releases, speeches, etc.
• Create and manage content for online marketing (blogs, newsletters, social media, press releases) relevant to programs, advocacy and child care & education.
• Collaborate with internal teams to develop promotional strategies for marketing materials, website and digital communications.
• Measure and report digital metrics (GA4 and social metrics) to assess performance, adapt content strategy to drive content strategy improvements
• Conduct SEO planning, keyword research, and content strategy to enhance online visibility and organic traffic.
• Oversee the organization’s digital presence, including social media, website content, newsletters and Google Ad grants.
• Drives the development of social campaigns that generate demand and engagement, improve conversion, and drive retention rates.
• Manage website creation and development including updating copy and content, new graphics, and recommending improvements.
• Creates visually appealing graphics for digital and print media, aligning with branding guidelines.
• Work with outside vendors, including graphic designers, printing companies and consultants.
• Help on-site during special events.
• Performs other tasks as assigned by the Director of Development and Communications.

Special Skills

• Demonstrated knowledge of digital media strategies and website design and content creation
• Creative mindset with an eye for design and content creation
• Proficiency with Adobe Creative Suite (including In Design, Photoshop, Illustrator)
• Experience in WordPress
• Strong organizational and project management skills
• Experience with fundraising communications a plus
• Ability to organize and perform work without direct supervision
• Ability to handle multiple projects
• Excellent grammar, writing and public speaking skills
• Ability to positively interact and influence diverse audiences
• Effective oral and written communication skills with internal and external clients
• Computer experience; knowledge of or demonstrated ability to learn FileMaker Pro
• Experience with Google Ad grants, search engine optimization and Google Analytics
• Attention to detail with ability to accurately handle a large volume of administrative work

Education and Experience Requirements

• A Bachelor’s degree in Communication, Marketing or related field. Master’s degree preferred, will consider commensurate experience.
• A minimum of five years in a communication office leading or providing professional experience in the skills required showing increasing responsibility.
• Proficiency with computers and standard business machines.

Special Working Requirements

• An automobile at his/her disposal; a valid, non-suspended NC driver’s license and a current automobile liability policy with continuous coverage. Reasonable accommodations may be made at agency’s discretion.
• Must be able to manipulate and operate office supplies and equipment. Occasionally required to lift up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities.
• No substantiation or criminal conviction of child abuse or neglect
• Some positions may require need for flexible schedules, including potential evening and weekend work
• Must adhere to established health and safety protocols when onsite at CCSA’s physical office locations
• If working remotely or approved for a hybrid work arrangement, must have dependable internet access and a home environment conducive for remote work.
• Some positions may require regional/statewide/national daytime and/or overnight travel

CCSA Benefits

CCSA has a generous benefits package. Permanent employees that work at least 20 hours per week are eligible for benefits. Some of the benefits we offer include:

• Section 125 Cafeteria Plan
• Health, dental, vision and life insurance
• Medical and Dependent Care Flexible Spending Accounts (FSA)
• Employer contribution to 401k Retirement Plan
• Paid annual and sick leave
• 15 paid days of holiday leave
• Paid child Involvement Leave
• Paid discretionary leave
• Employee Assistance Program
• Child Care Tuition payments
• And more…

CCSA also offers many fringe benefits. Some of the fringe benefits include:

• Commitment to diversity and equity
• Casual dress work environment
• Hybrid work schedules / flexible schedules
• Direct deposit
• Standing and emergency payroll advances
• Child Care Referral assistance
• And more…

CCSA has been awarded Living Wage Employer Certifications in Orange and Durham Counties, and is a Family Forward NC Certified Employer.

Employment is contingent upon passing a criminal background check. CCSA is no longer requiring the COVID-19 vaccine for employment due to the fact that there is significantly less risk of severe illness.  However, CCSA strongly recommends that employees receive this vaccination in order to minimize the risk of infections in our workplace. 

Job Features

Job Category	Exempt
Division	Development & Communications
Department	Development & Communications
Salary Range	$52,060 – $78,091