Child Care Services Association is seeking a Content Creator/Social Media Specialist to develop a robust digital and social media strategy that will result in increased traffic, engagement and ticket sales for our 50th anniversary event. This position will be an independent contractor. Please submit a proposal including contractor’s qualifications, services, and estimated costs for completing the proposed project.


Founded in 1974, the mission of Child Care Services Association (CCSA) is to ensure affordable, accessible, high-quality child care for all young children and their families. Using a holistic approach, CCSA supports children and families, helps child care professionals improve the quality of early education children receive and ensures all families can afford and access the high-quality early care and education that is so important for a child’s early development.

As we celebrate our 50th anniversary next year, we are looking forward to celebrating all that CCSA has accomplished.

For more information, visit www.childcareservices.org.


This position is a part-time independent contract position for 4 months (20-25 hours a week)

Objectives: To develop a robust digital and social media strategy that will result in increased following, engagement and ticket sales for our 50th anniversary event

Primary Responsibilities

Social Media Activities
  • Design and implement a social media strategy to increase reach and engagement across various platforms
  • Adhere to brand guidelines and create a cohesive visual experience on social media account pages
  • Serve as strategic partner to the Development and Communications staff to develop and execute social media themes and content
  • Run a social media audit
  • Regular, consistent updates to Facebook, Instagram and LinkedIn
Content Creation and Curation
  • Produce high-quality written and multimedia content including images, videos, and infographics for social media, blogs, and website
  • Plan, create and share high-quality, compelling content for social media, across paid and organic channels, including graphics, video and photography
  • Ensure all content (stories, photos, videos, etc.) files are archived in an organized and trackable manner
Paid Social Media Campaign
  • Develop organic content that resonates with the target audience
  • Based on our mission statement and value, develop strategies that specify who, what, and where to post content in order to attract and engage new followers
  • Experience conducting retargeting campaigns (pixel-based, list-based)
  • Analyze and recommend paid social media content and assets
  • Analyze and recommend organic social media content and assets
  • Identify the target audience and create personas
  • Set up audience targeting, geography, campaign run time
  • Manage and optimize campaigns based on performance data
Reporting and Analytics
  • Define, measure and analyze social media metrics to measure the effectiveness of campaigns, identify areas for improvement and make data-driven recommendations
  • Report on campaign performance weekly (number of fans/followers, discussions, views, links clicked)
  • Treat information on CCSA clients, employees, board members and donors in a confidential manner


  • Excellent written and verbal communication abilities
  • At least 3-5 years’ experience using social media professionally, with experience creating content, or working as a digital content creator
  • Proven experience in managing social media accounts as well as successfully growing audience and engagement across multiple platforms
  • Successfully devised and developed paid social campaigns across Facebook, Instagram and LinkedIn
  • Ability to measure the success of campaigns.
  • Experience with Adobe Creative Suite (InDesign), Canva and other content creation tools
  • Graphic design skills and video editing skills
  • Ability to deliver creative content (text, image and video)
  • Strong analytical skills and familiarity with social media analytics tools like Google Analytics and Facebook Insights
  • Experience working with Hootsuite
Division: Development and Communications Division
Job Type: Independent Contractor Part Time
Job Location: Remote

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